As drivers flood into produce-shipping regions to take advantage of short-term rate spikes, it can have a ripple effect to capacity across the market. In this post, we'll tell you everything you need to know to track the annual progression of produce season. Produce season is just one example of a seasonal demand cycle aka seasonality , one of the three main cycles that control the U.
It is a short-term, planned surge in shipping volume, beginning every spring as the temperature rises and fruits and vegetables are ready for harvest. This seasonal shipping spike creates supply dislocations throughout the country, and spot rates in and out of regions become volatile. To put it plainly: produce season is a simple story of truckload market supply and demand.
Coming off the busy shipping months during the holiday season, consumer spending typically subsides in the early months of Q1. In turn, freight availability typically dips across the country, and starts to pick up again in March, right when produce starts coming out of the ground. The buildup to Memorial Day, as retailers stock their shelves, jumpstarts food and beverage summer shipping as well.
With produce from Mexico and Latin America hitting border cities like McAllen, Laredo, and Miami, combined with holiday demand for food and beverages, these regions become the focal points for seasonal demand shipping. In the Texas and southeast regions, outbound spot rates can be drastically impacted by the surge in demand from produce.
Whether or not you are a food and beverage shipper, produce season can impact your carrier capacity plan. The best thing you can do to mitigate produce season disruption is create a plan well in advance of Memorial Day.
Reach out to your strategic providers and make sure your forecasted needs match up with what they can provide. During peak produce shipping, make sure to measure your carriers' performance and hold them accountable. Whether or not you ship produce, create a produce capacity plan and verify it with your strategic carriers well before Memorial Day.
Whatever seasonal disruptions you're preparing your supply chain for, a sound forecast can help. Find out the current state of the truckload market and where it's like heading in our most recent Coyote Curve update.
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Learn about the best features CoyoteGO has to offer for shippers of all sizes. You'll find an alphabetical listing of seasonal fruits and vegetables grown in Georgia and their approximate harvest seasons below.
Depending on your region—the mountains in the north or the wide coastal plains—growing seasons and crop availability will vary. In the warmest areas, seasons start earlier and last longer; in colder areas, harvest times start later and end sooner. Keep your eyes open at farmers markets and farm stands for rare or heirloom varietals specific to your region, they often offer unique flavors and textures.
Many root vegetables and frost-friendly cruciferous vegetables like cabbage, kale, and broccoli, will fair quite well through Georgia's often mild winters, so those items may show up for months after what's listed here, especially if winter is a mild one that year.
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